What Does Retention Really Mean? With Jónas Antonsson, co-founder of Raw Fury

On today’s episode of Mastering Retention, we talk with <a href="https://twitter.com/jantonsson?lang=en">Jónas Antonsson</a> the co-founder of the Swedish game publisher, <a href="https://rawfury.com/">Raw Fury</a>, about the gaming industry and his career path. <br><br>During this episode, Jónas and Tom talk about: <ol> <li>What motivates Jónas to get out of bed every morning and how important games are to him. </li> <li>The importance of games as mediums of art</li> <li>What advice would Jónas give to those who want to start a studio or create a game. </li> <li>How to manage burnout in the gaming industry and Raw Fury’s mantra of treating humans like human beings </li> <li>What retention does mean?</li> </ol>Books mentioned: <ul> <li><a href="https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319">The Four Agreements by Don Miguel Ruiz </a></li> <li><a href="https://www.amazon.com/Meditations-Thrift-Editions-Marcus-Aurelius/dp/048629823X">Meditations by Marcus Aurelius</a></li> </ul><br>