What Data & Analytics Have to Say About Buyer-First Selling w/ Carla Intal

<p>Your organization says it puts its buyers first — like nearly every other company in existence — and you’ve been tasked with the unenviable job of clearly articulating how. Where do you start? You know that buyer-first selling may be one of the most human goals for your business, but it’s only achieved by understanding the humans involved — which means diving into the data.</p> <p></p> <p>Today’s guest, <a href="https://www.linkedin.com/in/carlaintal/" target="_self">Carla Intal</a>, Insights Analyst at LinkedIn, joins the show to discuss how. Using data and analytics, she’s helped create a list of 5 buyer-first principles that actually work.</p> <p></p> <p>In this episode, we discuss:</p> <p>- What the data says about the most effective selling motions</p> <p>- The 5 buyer-first principles derived from the research</p> <p>- How sellers can leverage data themselves</p> <p></p> <p>Now that you know how to employ buyer-first principles, are you ready to take a deeper dive into the role data should play in your organization, or learn all about sales enablement 3.0? Check out the full list of episodes: <a href="https://podcasts.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2" target="_self">The B2B Revenue Executive Experience.</a>&nbsp;</p>