What Business Are We In? -EP 144- Real Facts on Real Estate

<p>Ep144 What Business Are We In? While most people might be quick to answer, real estate agents are in the sales business I would argue. Real estate agents are in the marketing business until they land a client then they are in sales. Without having people to work with as an agent you are dead in the water. The more you focus on lead generation the more your business can grow. There is no such thing as downtime in the real estate industry. If you are finding down time you are just excusing yourself from the real business you are in which is marketing.</p>