What are the Top Priorities for Building a Strong Agency Foundation?

<p><span style="font-weight: 400;">If you're in the early stages of your agency, what should you prioritize in order to grow? With so many things to track and so many hats to wear, how do you know what's most important? What deserves your time and attention? As a solopreneur with a startup, building relationships and establishing values for your are crucial for growth. Yet, some owners are not equipped to maintain these parts of the business. So, how can you prioritize these factors when growing your agency?</span></p> <p><span style="font-weight: 400;">Today's guest, <strong>Christy Pretzinger</strong>, understands that solopreneurs are not in a position to oversee relationships consistently. That's why she hires compatible talent to help her develop and sustain team-building programs and workshops. These initiatives cultivate a supportive culture and ensure her team embodies their values. </span><span style="font-weight: 400;">Christy talks about maintaining a positive company culture and explains the importance of relationship building, how she attracts like-minded people and her strategies for maintaining client and employee relationships. </span></p> <p>In this episode, we'll discuss:</p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why it's important to build relationships when seeking opportunities.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Strategies for maintaining client and employee relationships. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Growing an agency during uncertain and challenging economic times.</span></li> </ul> <p><span style="font-weight: 400;">Christy Pretzinger is the President and CEO of <a href="https://www.writergirl.com/" target= "_blank" rel="noopener">WriterGirl</a>, an agency that helps hospitals and healthcare organizations create patient-friendly website content to grow their brand and strengthen their position in the marketplace. Since 2005, Chri