What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397

<p><span style="font-size: 10pt;">In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases in both your network and your sales.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>What Are Seinfeld Emails (And How to Leverage Them)?</em></span></li> <li><span style="font-size: 10pt;">00:53 – Eric thinks <a href= "https://en.wikipedia.org/wiki/Seinfeld">Seinfeld</a> is just a show about nothing</span> <ul> <li><span style="font-size: 10pt;">00:59 – The Seinfeld email is like writing an email about nothing</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:07 – Eric shared a bad experience with American Airlines and wrote about the experience</span> <ul> <li><span style="font-size: 10pt;">01:24 – He got some great responses from the post</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:34 – “The good thing about writing about nothing is relating it to people”</span> <ul> <li><span style="font-size: 10pt;">01:45 – People are more likely to convert because they can connect with it and don’t feel like they’re being sold to</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:51 – You don’t want to write about nothing when you can’t connect it with your product and services</span></li> <li><span style="font-size: 10pt;">02:40 – For Neil, when someone writes for him, he still checks the end product to see if it matches his vision</span> <ul> <li><span style="font-size: 10pt;">03:11 – To be good with Seinfeld emails, you have to do it constantly</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:51 – “People love to hear about stories and Seinfeld emails are just one way to do it”</span></li> <li><span style="font-size: 10pt;">03:55 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a