What are Brand Influencers and Does Your Business Need a Brand Influencer? | Neal Schaffer

<p>We’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing?</p><p>What precisely do brand influencers do... and does your business actually need a brand influencer?</p><p>That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by a man who’s an authority on helping innovative businesses digitally transform their sales and marketing.&nbsp;</p><p>He’s a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influence” – welcome to DMR – <a href="https://www.linkedin.com/in/nealschaffer/" rel="noopener noreferrer" target="_blank">Neal Schaffer</a>.</p><h2>Secret Software</h2><p><em>Share a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you...</em></p><p><strong>Answer:</strong> <a href="https://getcarro.com/" rel="noopener noreferrer" target="_blank">Carro</a>, <a href="https://www.frase.io/" rel="noopener noreferrer" target="_blank">Frase</a> &amp; <a href="https://www.clearscope.io/" rel="noopener noreferrer" target="_blank">Clearscope</a></p><h2>Next On The List</h2><p><em>What's one marketing activity or tool that you haven't tried yet, but you want to test soon?</em></p><p><strong>Answer:</strong> <a href="https://circle.so/" rel="noopener noreferrer" target="_blank">Circle.io</a> &amp; <a href="https://teachable.com/" rel="noopener noreferrer" target="_blank">Teachable</a></p><h2>Magical Marketer</h2><p><em>Who's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?&nbsp;</em></p><p><strong>Answer:</strong> <a href="https://www.linkedin.com/in/mirirod/" rel="noopener noreferrer" target="_blank">Miri Rodriguez</a></p>