What Agency Pricing Model Helped One Agency Grow Super Fast?

<p>Do you want to know what pricing model is right for your agency? Do your clients <a href= "https://jasonswenk.com/clients-value-results/" target="_blank" rel="noopener">understand the value of the services</a> you provide? Are you doing enough to make sure your clients stick around? Performance-based pricing can be a great model to help grow your agency, but only when clients understand the real value your agency brings to the table.</p> <p>In this episode, we'll cover:</p> <ul> <li>Is performance-based pricing right for your agency?</li> <li>How to help clients understand value compared to performance.</li> <li>Why your agency needs to set big goals.</li> </ul> <p>Today I sat down for an informative chat with Justin Buckley, partner at <a href="http://www.attnagency.com/" target="_blank" rel="noopener">ATTN,</a> a performance and growth digital marketing agency. After spending years working in affiliate marketing, Justin and his partners realized they were spending too much time and money building other people's brands. Two years ago they decided it was time to make something of their own. Justin's here to talk about how their unique pricing model and aggressive goal setting helped grow ATTN fast.</p> <h2>Is Performance-Based Pricing Right for Your Agency?</h2> <p>One of the most important decisions you'll make is how to <a href="https://jasonswenk.com/performance-based-pricing/" target= "_blank" rel="noopener">charge for your services</a>. Whether you charge on value or performance, there a few things to consider:</p> <ul> <li>What type of services do your clients expect of you?</li> <li>What type of time commitment does this mean for your team?</li> <li>How much control do you have over your client's results?</li> </ul> <p>When ATTN chose a pricing model, they chose to go with a hybrid approach. What this looks like is a combination of a flat fee and a percentage of ad spend. ATTN chose to build a performance model into their pricing structure since they are a performance agency. Ultimately, when they perfo