Websites that Grow your Business with Inkling Design

<p>As an online business owner, your website and digital marketing can make or break your business. Even businesses with a brick-and-mortar storefront need to step up their online game, as <a href='https://www.prnewswire.com/news-releases/76-of-consumers-look-at-online-presence-before-physically-visiting-a-business-301272462.html'>76% of customers will check out a business’s website first</a>, before setting foot in their store. </p><p><br/></p><p>If your website isn’t doing the job of helping you get customers, then it isn’t truly helping your business. So, how can you turn a low-performing website into sales-crushing secret weapon?</p><p><br/></p><p>Let’s ask the experts!</p><p><br/></p><p>In this episode, I sit down with Kelley Gibson and Andrea Krones of the wonderful Inkling Design, a client-focused, results-driven graphic design and website development studio that values interpersonal relationships as highly they do their expertise! The co-owners love to help women-led, service-based businesses create attention-grabbing and user-friendly websites, marketing materials, and branding that boost conversions. </p><p><br/></p><p>During our conversation, Kelley and Andrea share the secret sauce that makes a homepage effective, what to aim for when crafting calls to action, and why they are passionate about working with women entrepreneurs. You’ll definitely want to tune in and take notes!</p><p><br/></p><p>In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌</p><ul><li>4 key mistakes that many business owners tend to make when designing their websites </li><li>How to make an immediate and positive impact on your website visitors </li><li>How to optimize the flow of your website so that users can easily find your vital info! </li></ul><p><br/></p><p>Timestamps:‌ ‌</p><p>00:34  Intro  </p><p>01:30  Meet Kelley &amp; Andrea</p><p>02:53  Why are they so passionate?</p><p>06:06  Homepage requirements</p><p>08:00  Hero photos &amp; copywriting</p><p>11:26  Calls to action</p><p>14:42  CTA buttons &amp; accessibility</p><p>16:08