Websites: Key Elements You Need on Your Homepage and About Page

<p>These days, your website needs to be more than a digital brochure. It’s your 24/7, 365-days-a-year, always-on sales representative. Your website is where customers and prospects look before they ever engage with your business. Are you sure your website represents the best of your company?</p> <p><br /></p> <p>Your homepage and your ‘About’ page are the two pages that usually get the most website traffic. In today’s episode, we’ll discuss how you can ensure your ‘Home’ and ‘About’ pages are working hardest for your business.</p> <p><br /></p> <p>We’ll discuss:</p> <p>What the ‘hero section’ of your homepage is and what elements it should include.</p> <p>What important considerations you should make for your call to action at the top of your website.</p> <p>The value of a pop-up CTA.</p> <p>Having photos and videos of your own people on your website vs. using stock images.</p> <p>The importance of a credibility and trust section.</p> <p>Whether you should highlight your core services and the problems your product or service solves on your home page.</p> <p>The importance of bringing in new content to your home page and how you can do so. </p> <p>How you can ensure your homepage easily guides visitors to take action.</p> <p>What to include in the footer of your homepage.</p> <p>What to consider when planning the navigation of your homepage.</p> <p>What makes a good ‘About’ page.</p> <p><br /></p> <p><br /></p>