Web Analytics For Small Businesses: What to Track and What it Means

<p>Are you wondering if your small business needs web analytics? If you have a website, then yes, you need web analytics. Web analytics gives you insight into the performance of your website and is a valuable tool for any company with a website. Exploring your web analytics can help you understand how your website’s visitors behave once they’re on your site, who your audience is, where they’re from and how they found your site. You can also see what your most popular content is and what might be driving people away. </p> <p>We know web analytics can feel confusing or overwhelming, so in today’s episode we’ll demystify things a little bit to help you get started. We’ll share what types of metrics to track, what those metrics mean and what tools you can use to help. </p> <p>Tune in to learn:</p> <p>What web analytics is and what kind of information web analytics tools can help you track.</p> <p>What type of metrics a small business should track.</p> <p>What some of the best web analytics tools available are.</p> <p>What the best user metrics to track are and what they mean. </p> <p>What behavior metrics are, which ones are ideal to track and why, and what they can tell you.</p> <p>What acquisition and conversion metrics are and why they matter.</p> <p><br /></p> <p><br /></p>