We Need Another Industrial Revolution — In Marketing w/ James Soto

<p><span style="font-weight: 400;">If you’ve been within earshot of a classroom over the past century or two, you know the Industrial Revolution is what kicked off modernity.</span></p> <p><span style="font-weight: 400;">Everything that makes our modern world, well, modern is literally built on the fruits of industry.</span></p> <p><span style="font-weight: 400;">So, when it comes to marketing, why does the industrial space lag so far behind?</span></p> <p><span style="font-weight: 400;">In our latest episode, I caught up with</span> <a href= "https://www.linkedin.com/in/jamessoto/"><span style= "font-weight: 400;">James Soto</span></a><span style= "font-weight: 400;">, Founder and CEO at</span> <a href= "https://industrialstrengthmarketing.com/"><span style= "font-weight: 400;">Industrial Strength Marketing</span></a> <span style="font-weight: 400;">to find out. </span></p> <p><span style="font-weight: 400;">James is on a mission to bring the industrial sector back into the modernity it started. And we had a chance to see what the problems were and what the future holds for industrial marketing.</span></p> <p><span style="font-weight: 400;">He went over:</span></p> <p><span style="font-weight: 400;">- Why industrial B2B leaders don’t put enough stock in marketing</span></p> <p><span style="font-weight: 400;">- Why the lack of proper metrics are making it hard to fix this</span></p> <p><span style="font-weight: 400;">- How the primitive brain can be hacked by intrepid marketers</span></p> <p><span style="font-weight: 400;">- Why stories are what will save marketing</span></p> <p><em><span style="font-weight: 400;">This blogpost includes highlights of our podcast interview with</span></em> <a href= "https://www.linkedin.com/in/jamessoto/"><em><span style= "font-weight: 400;">James Soto</span></em></a><em><span style= "font-weight: 400;">, Founder and CEO at</span></em> <a href= "https://industrialstrengthmarketing.com/"><em><span style= "font-weight: 400;">Industrial Strength Marketing</span></em></a><em><span sty