Ways to market your business without using social media

In today’s episode of the podcast I talk all about marketing your business without using social media. After some recent changes to Instagram, Facebook and Apple, it is more important than ever that we do not put all our eggs in one basket and look at alternatives to social media marketing for our businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST  Instagram has changed it’s terms of service – by using the platform you agree to these. They can change their terms and conditions without asking you at any point. Instagram can delete, amend or block your account if you are doing something that is not appropriate or in line with their brand. If you are using direct message pods or bots, Instagram are cracking down on this more. When you upload content to Instagram, you own that content but they have the right to use your content as they wish. Apple have announced they have changed their app tracking transparency framework – going to limit the information that can be exchanged with 3rd This is good from a personal level but from a marketing perspective this means we won’t be able to know as much about them as we previously have (e.g. Targeted ads). Getting in front of other people’s audiences can really help to grow your own audience. Guest blog, interview on a podcast, speak at an event. Where are your customers hanging out? If you are a local business, you could try a flyer drop in your local area. #journorequest on Twitter – journalists who are looking for specific types of people use this for you to find opportunities. Submit features to publications. Ask if you can do a guest blog on a popular website. Having great content and keywords on your website will ultimately increase traffic and the amount of people who find your website. What content are you putting out regularly – e.g. blog post, podcast etc. Branded merchandise can be a great way to get your message and voice out there – make sure it fits with your business and doesn’t cost too much. Google ads are great for finding customers