Wayne Pollock: Creating Content as an Advocate of You

<p><strong>In this episode, Steve Fretzin and Wayne Pollock discuss:</strong></p><ul><li>Content as your biggest advocate. </li><li>The cumulative effect of content and creating content from conversational topics. </li><li>The two kinds of marketing and business development content. </li><li>Balancing your content and going broad, beyond your specific field of law. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>The burden is on the lawyer to write compelling material that keeps the reader engaged in marketing and business development content. </li><li>Stay aware of what your clients and partners are thinking and asking about, even in passing, and use that to create your content. </li><li>What your client’s concern is today, could be your future client’s concern in a few months. </li><li>You don’t need to give away your secret ingredients. Your content is giving out samples to prospective clients who can then come to you for more individualized information. </li></ul><p><br /> </p><p><i><strong>"Today’s conversation is tomorrow’s blog post. Listen very carefully to the questions your client is asking and the concerns they are raising." </strong></i><strong>—  Wayne Pollock</strong><br /> </p><p> </p><p><strong>Connect with Wayne Pollock:  </strong></p><p>Website: <a href="https://www.lawfirmeditorialservice.com/">lawfirmeditorialservice.com</a></p><p>Email: <a href="mailto:Wayne@lawfirmeditorialservice.com">Wayne@lawfirmeditorialservice.com</a></p><p>Website: <a href="https://www.copostrategies.com/">copostrategies.com</a></p><p>Website: <a href="http://writelessbillmore.com/">writelessbillmore.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/waynepollock/">linkedin.com/in/waynepollock</a></p><p> </p><p><br /><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin,