Virginia Love | Industry Principle | Entrata

<p>This episode is sponsored by: ⁠<a href="go.updater.com/mike" target="_blank" rel="noopener noreferer">Updater</a></p> <p> <a href="go.updater.com/mike" target="_blank" rel="noopener noreferer">Updater</a> is the app that gets residents move-in ready faster. Did you know that residents who are happy with their move-in experience are 59% more likely to renew their lease? Move-ins matter. Get them right with Updater. Visit go.updater.com/mike and as a special gift to our listeners, Updater is offering a special gift when you book a demo. In this episode, Mike Brewer sits down with Virginia Love – Industry Principal, Entrata. Virginia is a highly respected expert in the multifamily industry with a long history in multifamily leasing, marketing, and operations. She is a champion of the people in our industry and has a deep understanding of the ways that technology impacts the front-line teams and believes that it is our responsibility to elevate the role our team members play in the success of our industry. Key Discussion Points: 1. Lasting impact of the pandemic: The pandemic shed attention on the importance of the site teams and led to the current focus on them as the drivers of performance, doing what is right for the site teams, and recognizing the need to reconsider appropriate wage levels. 2. Culture Matters: Entrata is a technology company that actively engages its customers in the Entrata culture - so much so that they become invested in the Entrata brand. 3. Economic Inclusion: For decades, the only impact for residents who paid their rent on time was not incurring late fees or being sent to collections. Entrata offers a program that reports resident payment history to the major consumer credit reporting agencies. Giving renters the ability to build their credit by simply paying their rent is a significant economic empowerment tool. 4. The Value of Yes - Advice if you desire to grow your multifamily career: Get involved. Make Yourself Indispensable. Do whatever other people don’t want to. Get a