Vikrant Shaurya: Publishing a Book to Benefit Your Business Development

<p><strong>In this episode, Steve Fretzin and Vikrant Shaurya discuss:</strong></p><ul><li>Writing a book to better your business. </li><li>Ghost writing versus angel writing. </li><li>How AI is changing the writing field. </li><li>How to promote your book to generate business. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Becoming an author establishes you as an authority in the area as well as distinguishes you from your competition. </li><li>Book covers are extremely important - especially online, you are competing with millions of other books. You want to grab attention quickly and well. </li><li>The profit of your books comes from the position and your promotion of the book.  </li><li>Podcasting, either your own or being a guest on someone else’s, is a great way to promote your book as well as promote your business and what you do. </li></ul><p> </p><p><i><strong>"If you become an author you will be establishing yourself as an authority - it's authority on demand." </strong></i><strong>—  Vikrant Shaurya</strong></p><p> </p><p><strong>Connect with Vikrant Shaurya:  </strong></p><p>Website: <a href="https://bestsellingbook.com/">https://bestsellingbook.com/</a></p><p>Book a Call: <a href="https://bestsellingbook.com/call">https://bestsellingbook.com/call</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UC6n9_bONnLWy168-8vRgC0w">https://www.youtube.com/channel/UC6n9_bONnLWy168-8vRgC0w</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/bestsellingbook/">https://www.linkedin.com/company/bestsellingbook/</a> & <a href="https://www.linkedin.com/in/vikrantshaurya/">https://www.linkedin.com/in/vikrantshaurya/</a></p><p>Instagram: <a href="https://www.instagram.com/bestsellingbookdotcom/">https://www.instagram.com/bestsellingbookdotcom/</a></p><p>Facebook: <a href="https://www.facebook.com/bestsellingbookdotcom">https://www.facebook.com/bestsellingbookdotcom</a>  </p><p>Download Vikran’s checklist to make publishing your own book easy! </p><p><a href="https://bestsellingbook.co