Vikrant Shauruya on Becoming a Nonfiction Bestselling Author

<p style="font-weight:400;">In this podcast, Dave and Melissa interview Vikrant Shauruya, founder of Authors on a Mission, on how to market and sell your nonfiction book. Vikrant discusses what a “bestselling book” actually is, and why a successful book is built on a well-written book.</p> <p style="font-weight:400;"> </p> <p style="font-weight:400;">Great Moments in the Episode</p> <p style="font-weight:400;">05:15 – 07:57 Expectations for sales of first book.</p> <p style="font-weight:400;">8:04 – 09:41 Podcasting as a marketing strategy.</p> <p style="font-weight:400;">09:43 – 12:26 How to identify podcasts to pursue in order to maximize marketing.</p> <p style="font-weight:400;">12:27 – 14:19 How to pitch podcasts.</p> <p style="font-weight:400;">14:21 – 18:59 Explanation of the term “bestselling book”.    </p> <p style="font-weight:400;">19:01 – 21:30 What to do during launch to gain sales momentum.</p> <p style="font-weight:400;">21:31 – 24:01 Managing expectations of book sales.</p> <p style="font-weight:400;">24:02 – 25:14 Why you need a focused book idea and to identify the "why" of your writing.</p> <p style="font-weight:400;">25:15 – 28:01 The importance of following through with promoting your book.</p> <p style="font-weight:400;">28:03 –  31:15 The interconnection of a book, speaking engagements, and business growth.</p> <p style="font-weight:400;">31:16 – 35:10 The role of a well-written book in sales.</p> <p style="font-weight:400;"> </p> <p style="font-weight:400;">Words of the Episodes</p> <p style="font-weight:400;">Wabi-sabi: a Japanese aesthetic concept that finds beauty and serenity in objects, landscapes, designs, etc., that are simple, imperfect, and impermanent.</p> <p style="font-weight:400;">Pustule: a small elevation of the skin containing pus.</p> <p style="font-weight:400;"> </p> <p>Follow Journey Sixty6</p> <p><a href='https://www.journeysixty6.com/'>https://www.journeysixty6.com/</a></p> <p><a href='https://www.youtube.com/@journeysixty6writingforpub'>https://www.youtube.com/@journe