Victor Lytvinenko / Raleigh Denim

<p>Meet one of the most instinctively brilliant marketers I’ve ever met. Victor Lytvinenko has no formal training as a marketer, but he and his wife Sarah have built one of the leading lights in the fashion and apparel worlds, Raleigh Denim Workshop, by practicing something they call Marketing Anarchy.</p><p><strong>00:55</strong> - Victor Intro</p><p><strong>01:29</strong> - Victor & Sarah’s Background</p><p><strong>04:46</strong> - Transition from Nobu to denim</p><p><strong>06:46</strong> - People’s knowledge of textiles in NC</p><p><strong>07:51</strong> - Narrative of Raleigh Denim bringing textiles back to NC</p><p><strong>09:42</strong> - Responsibility for manufacturing in Raleigh</p><p><strong>12:51</strong> - How being named to The Fashion Designers of America changed things</p><p><strong>15:36</strong> - What you learned from New York store</p><p><strong>20:56</strong> - Articulation of the brand</p><p><strong>26:50</strong> - How would you change a big brand if Raleigh Denim got bought out</p><p><strong>30:30</strong> - Art through Raleigh Denim</p><p><strong>35:28</strong> - How do Raleigh Denim jeans fit so well</p><p><strong>41:15</strong> - Show Us Your Jeans campaign</p><p><strong>43:00 </strong>- Snake Eat Tail</p><p><strong>45:32</strong> - Non-Profit Wolf</p><p><strong>47:51 </strong>- Safety is risk and risk is safety</p><p><strong>49:59</strong> - Next ten years for Raleigh Denim</p>