Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?

<p>Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine.</p> <p>What's that high level thinking that you use from the beginning all the way to the end result of that campaign? That was unbelievable...</p>