Using Your Backstory For Branding with Bryn Bonino

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you use to transform sales. Today my guest is Bryn Bonino of https://backstoryfirst.com/ (Backstory First) who will share actionable strategies on how leaders should authentically brand their businesses using their backstory as a tool.   Bryn Bonino works as a branding consultant for compassionate microbusinesses. She developed Backstory First, a 10-step methodology to brand businesses more effectively. This works because, no matter where you go, there you are. Bryn also helps her clients with a 7-part content marketing strategy that is rooted in human psychology. She’s developed these processes by combining her work as a professional ethnographer and her 10 years of experience in marketing.    Bryn has been a https://infclub.substack.com/p/-a-podcast-conversation-with-bryn (guest on other podcasts), such as https://www.spreaker.com/user/thequietones/51-business-networking-as-an-infj (Business Networking as an INFJ), as well as https://anchor.fm/becoming-italian/episodes/Stories-Series-1---Bryn-Bonino-e970m6/a-a130p5c (Becoming Italian).  On Today’s Episode of Snack Sized Sales:    [0:01:19] Who Bryn is and how she helps leaders authentically brand their businesses using their backstory as a tool.  [0:03:58] Use your own backstory as a branding tool: (1) Write down your strongest life memories - as many as you can, (2) Turn any negative memories into positive life lessons and analyze all stories for philosophical world values, (3) Leverage these life lessons and values into how you position your offers to your audience.  [0:08:39] Write your content marketing to your customer journey: (1) Think of what will be going through your customer’s head when they are (a) problem unaware, (b) problem aware, (c) solution unaware, an