Using Video to Grow Your Business

<p>We feel uncomfortable in front of the camera, it makes us want to cringe to stare into a screen and start talking, so we avoid video. BUT it can be a super powerful tool to grow your business if wielded correctly, and not all of these tips require you being in front of the camera all the time. </p><p><br/></p><p>The reality is more and more social media platforms are leaning towards video, so it&apos;s one of those things we need to start to embrace or we will get left behind. Your clients could be following and buying from you, but they can&apos;t see you because you&apos;re hiding so they&apos;re hiring your competitor who IS on video. </p><p><br/></p><p>Back in the day, video was very challenging for me, even though I was used to doing talks in front of hundreds of people in a room. I’ve gotten much more comfortable with it, and now my business uses video in a variety of ways. In my opinion, video is the fastest way to connect with your dream clients. I’ll talk about the 10 different ways we use video at Mamas &amp; Co., and WHY each of those methods are important for growing your business. You can start with 1-2 of these strategies and go from there.</p><p><br/></p><p>#1: Video Use on Social Media</p><p>#2: Facebook Lives</p><p>#3: Webinars</p><p>#4: Virtual Networking / Client Appreciation Events</p><p>#5: Thank-You Page Video</p><p>#6: Video Emails</p><p>#7: Videos in your sales landing pages</p><p>#8: After people have “booked a call” with you</p><p>#9: The sales conversation</p><p>#10: Video in personal messages / DMs</p><p><br/></p><p>I&apos;ll also include tips on filming a good video, and advise on which social media platforms are right for your business (as it’s tough to be on all of them when you’re just starting out).</p><p><br/></p><p>DM me on Instagram @liannekimcoach, I would love to hear what strategies work for you!</p><p><br/></p><p>Links Mentioned in the Episode:</p><p><br/></p><p>Episode #124: TikTok for Business with Samantha Vlasceanu (<a href='https://www.liannekim.com/blog/124'>https: