Using Therapy to Heal Business and Bouncing Back with Jacqueline Lieberman and Aaron Scott Young

<p><strong>Full Description:</strong></p> <p><span style="font-weight: 400;">Finding your brand’s DNA is a very important step to nailing your marketing and communicating effectively with your target audience. CEO and Founder of</span> <a href="https://brandcrudo.com/"><span style= "font-weight: 400;">BrandCrudo</span></a><span style= "font-weight: 400;">, Jacqueline Lieberman, calls this DNA your ‘brand North Star’. We also discuss common reasons businesses lose focus as they grow and how Jacqueline takes a psychotherapy approach to analyzing what’s going wrong with the businesses she works with. Then, we chat with</span> <a href= "http://aaronscottyoung.com"><span style="font-weight: 400;">Aaron Scott Young</span></a><span style="font-weight: 400;">, Chief Strategy Officer of The Unshackled Owner, who details his journey from successful business owner to jail and back again. Aaron gives tips on having clarity towards the goals you hope to conquer and how to build a strong team to help you reach the top.</span></p> <p> </p> <ul> <li><strong>[00:00:00]</strong> <span style= "font-weight: 400;">Finding Your Brand’s North Star</span></li> <li><strong>[00:05:30]</strong> <span style="font-weight: 400;">How Businesses Lose Focus as They Grow</span></li> <li><strong>[00:11:30]</strong> <span style= "font-weight: 400;">Jacqueline Lieberman: Brand Therapist </span></li> <li><strong>[00:18:21]</strong> <span style="font-weight: 400;">An Unlucky Acquaintance</span></li> <li><strong>[00:25:43]</strong> <span style= "font-weight: 400;">Find the Time to Recharge</span></li> <li><span style="font-weight: 400;"><strong>[00:33:21]</strong> Have Measurable Outcomes</span></li> </ul>