Using Stories When Podcast Guesting to Attract Clients: An On-Air Coaching Call

<p><span style="font-weight: 400;">Nikki's guest for this On-Air Coaching Call is Geraldine Carter. Geraldine is the owner of</span> <a href="https://www.shethinksbigcoaching.com/"><span style= "font-weight: 400;">She Thinks Big Coaching,</span></a> <span style="font-weight: 400;">where she helps her clients build and price services that will reduce workload while increasing revenue. Listen as she asks for Nikki's help with stories and talking points for a podcast tour she is going on. As usual, Nikki is on point with her answer on this episode of the</span> <a href= "https://yoursalesmaven.com/maven/podcast-sales-maven-show/"><span style="font-weight: 400;"> Sales Maven Show.</span></a></p> <p><span style="font-weight: 400;">Nikki suggests that Geraldine first find a key point that she will be speaking about and think of a story of a client that she recently helped around this key point. You can interject this story when you bring up the point and then share the results they received once they implemented what you had discussed. Nikki suggests starting the story by talking about how CPAs can get overwhelmed and overlook the money they could save their clients and then share the example of how you had several overwhelmed clients that implemented this and were able to bring in large amounts of money once CPAs can identify what they are overlooking in their business.</span></p> <p><span style="font-weight: 400;">"We have coaches because everyone has blind spots." Geraldine is asking Nikki what phrases she should stay away from so that she doesn't make her clients feel embarrassed. Nikki suggests she remark on how common this situation is and the need for coaches to identify the blind spots and find ways to bring money into the business while serving their clients at a much higher level. Nikki also points out that Geraldine needs to take the time to tell these stories when she is a guest on a podcast because usually, it gets the host more engaged, and they ask more in-depth questions. Tell the story in a way that so