Use Photos to Improve SEO Strategy

<p> </p> <h2>Have you ever wondered how to use photos (images) on your website to improve your SEO strategy? Chances are, no. But photos can improve SEO when you use them correctly. Here's how.</h2> <p>You can and should use photos to improve SEO strategy. Don't let SEO scare you. Using images to improve SEO strategy is relatively simple and can make a big difference in the ability of your soulmate clients to find you.</p> <p>I realize SEO may not be sexy, but it is powerful and can be simplified. SEO is the best and easiest way to achieve long-term success and to <a href= "https://therobyngraham.com/grow-your-business-without-social-media-2/"> grow your business without social media</a>.</p> <p>Note: Within this post, I use the words photos and images interchangeably. In addition, please refer to <a href= "https://therobyngraham.com/images-and-seo/">Episode 37</a> for additional details on using images to improve SEO strategy.</p> <h3>What photos to use in your SEO strategy</h3> <p>Start with a professional photo of yourself on your home page and about page. People buy personality, not products and services. Let people who come to your site immediately see who you are  -  your eyes and smile are the gateway to an emotional connection. Your <a href= "https://therobyngraham.com/visual-content-for-brand-recognition/">visual presence</a> is key to building your personal brand.</p> <p>In addition, include images of you working with clients, behind-the-scenes activities, customized stock photos of your computer, office space, etc. If you don't have photos of your team, or of you working with clients, use stock photos. Canva is a great resource for stock photos and you don't need a pro account to use them.</p> <p>If possible, <a href= "https://therobyngraham.com/testimonials/">testimonials</a> featured on your website should include a photo of the person who gave the testimonial.</p> <h3>Where should you use photos on your website?</h3> <p>As I mentioned before, you want to be visible on as many pages as possible so th