Use of P2P Texting in Midterm Campaigns with Josh Justice Peerly

<p><strong>Josh Justice</strong>, President, Peerly, on how campaigns of all sizes use peer-to-peer texting to engage and motivate voters.  With high response rates for rich media P2P texting, this is a cost-effective platform to do A/B testing and measure what messages and formats are working for each target audience.</p> <p>We talk about:</p> <ul> <li>The evolution of P2P messages</li> <li>Why HDVideo peer-to-peer texting is taking off</li> <li>Advantages of P2P over traditional linear commercials and other digital ad formats</li> <li>Driving down the cost of P2P</li> <li>The need to have a follow-up to P2P campaigns</li> <li>10DLC protocol and the Campaign Registry for verified trusted resources</li> </ul> <p>@PeerlyInc #P2P #PeertoPeerTexting #Midterms #10DLC #VideoMMS</p> <p><strong><a title="Peerly" href="http://Peerly.com" target= "_blank" rel="noopener">Peerly.com</a></strong></p> <p><a title="Peerly" href="http://Peerly.com" target="_blank" rel= "noopener"><strong><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/peerly.png" alt= "Peerly" width="430" height="117" /></strong></a></p>