Unraveling the Social Media Mystery

<p><strong>Digital Marketing Hotseat Podcast</strong></p> <p><strong>Episode 006</strong></p> <p><strong>Unraveling the Social Media Mystery</strong></p> <p> </p> <p><span style="font-weight: 400;">Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-changing social media. Listen in to find out how to leverage the five main social media platforms to market and grow your small business.</span></p> <p> </p> <p><span style="font-weight: 400;">Social media is proving itself to be a valuable asset for small businesses. Not only is it a phenomenal way to market your business, but it can also be a great way to build authority, create community and foster genuine relationships with your customers. But with a new platform popping up often and the dynamic nature of social media algorithms, it's difficult for business owners to know what platforms they should utilize.</span></p> <p> </p> <p><span style="font-weight: 400;">Choosing a social media platform requires a bit of analysis into your business. In order to get the best results, you will need to first inquire into your ideal audience and be knowledgeable on the platforms they use and the types of media they consume. Next, you will need to factor in what platform is suitable for each type of content. </span></p> <p> </p> <p><span style="font-weight: 400;">This episode breaks down the five main platforms: Twitter, Instagram, Linkedin, Facebook, and YouTube, as well as the types of media and verticals that are better suited to each one of them. If done well, social media can be a boon to your digital marketing strategy. Social media marketing can be a great way to establish your small business as the go-to provider within your vertical.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Podcast Resources</strong></p> <p><span style="font-weight: 400;">Visit Lynn and Mark at</span> <a href="http://www.digitalmarketinghotseat.com/"><span style= "font-weight: 400;">Digital Marketing Hotseat</span></a></p> <p> </p> <