Unpacking the Formula for Increasing AGENCY PROFITABILITY with Marcel Petitpas | Ep #646

<p>Is your agency's profitability falling short? Do you lack clarity about your real margins? Many agencies struggle to maximize performance due to a core issue - not accurately calculating gross margin. Misconceptions around margin math sabotage profits. Today’s guest specializes in increasing agency profitability by solving the single but costly problem of suboptimal agency margins. He shares how he helps agencies boost margins by correcting common errors in delivery margin calculations.</p> <p><strong>Marcel Petitpas</strong> is the founder of <a href= "https://parakeeto.com/" target="_blank" rel= "noopener">Parakeeto</a>, a technology-leveraged service firm, specializing in helping agencies measure and improve their performance. His firm exists to solve one problem: <a href= "https://jasonswenk.com/increase-agency-profitability/" target= "_blank" rel="noopener"><strong>Agency Profitability</strong></a>. Marcel discusses his experience helping agencies increase their profitability and shares what many firms are getting wrong about how to calculate their delivery margin. In this episode, he'll share valuable insights and strategies for agency owners looking to boost profitability.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Calculate gross income and delivery margin.</li> <li>3 Ways to increase agency profitability.</li> <li>Specialization is the key to improving profitability.</li> </ul> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agency-master-28334260/" target="_blank" rel="noopener">iHeart Radio</a></p> <h2>Sponsors and Resources</h2> <p><strong>Agency Analytics:</strong> Tired of endless manual reporting in order to show your clients the value your agency delivers? It's time to check out AgencyAnalytics,