Unpacking Checkers & PRIME’s clever marketing trick

Guest: Renaldo Phillips, Head Buyer of Private Label and Imports at Checkers.<br /> <br /> Checkers and PRIME have used an established sales and marketing trick called price anchoring to convince people that paying R39.99 for a sports drink is good value. Price anchoring is a strategy where an initial price for a product is set, typically very prominently, to tell people what a product is worth <a href="http://www.kayafm.co.za/">Kaya FM </a>