Unlocking the potential of tea in coffee shops

<p>On the podcast today we’re shifting our focus outside of coffee to steep ourselves in the world of tea.</p><p>The tea industry is enormous, with a long and rich history. In fact, tea is the most consumed hot beverage globally. Yet in many coffee shops around the world, the consumer experience for tea falls short.</p><p>What does an outstanding tea offer look like? What are the financial rewards for getting tea right? How can coffee operators create an enticing tea value proposition? To help us answer these questions, we’re speaking with Kai Ellerbrock, Managing Partner, <a href="https://www.market-grounds.com/en/">Market Grounds</a>, David Veal, Executive Director of <a href="https://specialityteaeurope.com/">The European Speciality Tea Association</a>, and Oscar Woolley, Co-owner, <a href="https://suki-tea.com/">Suki Tea Makers</a>.</p><p>Credits music: 'Wake me up' by <a href="https://www.faithchildmusic.com/">Faith Child </a>for the <a href="https://www.coffeemusicproject.com/">Coffee Music Project</a></p><p>Subscribe to 5THWAVE on Instagram <a href="https://www.instagram.com/5thwavecoffee/">@5thWaveCoffee</a> and tell us what topics you'd like to hear</p>