Unit Economics and prioritization: Mariana Donangelo, Kaszek

<p>There are a ton of bright shiny lights on the way to building a startup, and it&apos;s tempting to burn through cash for the sake of rapid growth. So after getting a big capital injection, for example, it&apos;s normal for founders to get excited. But how long can you keep this up before it becomes unsustainable?</p><p>When you&apos;re playing the long term game, unit economics is something any operator should pay attention to. It not only helps you set priorities, but also build a path to profitability.</p><p>Having met hundreds of founders in the past decade she&apos;s worked in VC, <b>Mariana Donangelo</b> has seen healthy unit economics as a common thread among successful businesses. She also experienced the power of this tool first hand at <b>Invoice2go</b>, where she lead growth for 4 years and made sure to understand and have better control of the levers that eventually made the company lucrative.</p><p>Before Invoice2go, Mariana was an investor at <b>Accel</b>, helping close several deals in Latam. In 2020, she became a partner at <b>Kaszek</b>. Today, she talks to us about:</p><ul><li>The metrics you should look at to understand unit economics</li><li>How they impact investment decisions</li><li>Her own initiatives at Invoice2Go to make it more sustainable</li><li>And her views on how the VC ecosystem changed in the past 10 years</li></ul>