Under Promise & Over Deliver is the WRONG Approach

<p>I first heard Under-Promise and Over-Deliver from an early mentor way back in my twenties. It is an aphorism. Aphorisms, like clichés are those pithy, often overused observations that contain a general truth, like, “if it ain’t broke, don’t fix it.” I mean, it makes sense right? Set the expectations low and over deliver on those expectations and your clients will think you are a superstar.</p><p>The more I thought about this concept, the more I began to realize its shortcomings. So I did a little research and sure enough, there is a lot of research both psychological and also business and marketing research that shows that while this is a well intended concept — it is ultimately a poor practice that can harm your business.</p><p>- - - - - - - - - - - - - - - - - - - - -</p><p><b>Episode Links:</b></p><p><a href='https://www.focusfeatures.com/the-way-i-see-it' target='_blank'>The Way I See It by Pete Souza</a>: https://www.focusfeatures.com/the-way-i-see-it</p><p>Savage RGB Pro Panel: <a href='https://savageuniversal.com/products/led-lights/rgb-pro-panel/' target='_blank'>https://savageuniversal.com/products/led-lights/rgb-pro-panel/</a></p><p>StellaPro LED Lights: <a href='https://go.lightandmotion.com/joe' target='_blank'>https://go.lightandmotion.com/joe</a></p><p>Use the discount code: edelman20 and receive a 20% discount at checkout.</p><p>- - - - - - - - - - - - - - - - - - - - -</p><p><b>TOGCHAT Resources</b></p><p>Show Website:<b> </b><a href='https://togchat.com/' target='_blank'>https://togchat.com</a></p><p>My Website<a href='https://www.youtube.com/redirect?redir_token=QUFFLUhqa0laaTZDSnVQazhUdnBoZ0UxZTJMcXdKd3c5QXxBQ3Jtc0tuNzk5MjF4cmxqcTdGekpuS1l4cDhneFBudldUdXRUbzAwVlB1Z0tNNzhkbG9vNjE5OGFaSnBCMEw4NHR1Wm4yektCSGI1N01qUXZwRXIxRUZpU2gzdHNXelFINW41OXNLQXM1azlPYlRPZ21kWDlZUQ%3D%3D&amp;q=https%3A%2F%2Fwww.JoeEdelman.com&amp;v=JEsPlr3Esng&amp;event=video_description' target='_blank'> https://www.JoeEdelman.com</a></p><p>Join the <b>TOGCHAT Photography Group</b> on Facebook<a href='https://www.faceboo