Turning Customer Feedback Into Creative Copy (And 3 Steps to Killer Surveys)

<p><span style="font-weight: 400;">In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price. This time we are focussing on the voice of the customer or VoC and discuss </span><span style="font-weight: 400;">just how important VoC is in marketing.&nbsp; And how it&rsquo;s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuable.</span></p> <p><span style="font-weight: 400;"><strong>Listen to the episode:</strong></span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Defining the voice of your customer</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Using VoC to shape your copy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Digging into the raw and messy elements of customer research</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Being smart about customer surveys</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The value of VoC when done the right way</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Tips for creating more enticing customer surveys</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Filtering negative responses in order to write positive copy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How your mental state can impact your copywriting</span></li> </ul> <p><strong>Resources</strong>:</p> <ul> <li style="list-style-type: none;">&nbsp;</li> <li style="font-weight: 400;"><a href="https://www.everyonehatesmarketers.com/value-proposition-what-is-it-how-to-create-one/">Value Proposition: What Is It And How To Create One</a></li> <li style="font-weight: 400;"><a href="https://kantan.io/">Kantan</a></li> <li style="font-weight: 400;"><a href="https://open.buffer.com/buffer-acquires-respondly/"><span style="font-weight: 400;">Respondly</span></a></li> <