Turning $2 Eyeliners into a Half-Billion-Dollar Beauty Business

Nora chats with Toni Ko, the founder of NYX Cosmetics, about how she built her company from the ground up in 1999 at age 25. Toni shares marketing and sales insights from decades in the beauty industry, and talks about her decision to sell NYX to L'Oreal in 2014 for a reported $500 million. She also details why she made the decision to return to the industry in 2019 with the launch of Bespoke Beauty Brands. For more info on our presenting sponsor, check out realvision.com/businesscasual.  Host: Nora Ali Producer: Olivia Meade    Video Editor: Sebastian Vega Production, Mixing & Sound Design: Daniel Markus, Griffin Jennings Music: Daniel Markus & Breakmaster Cylinder Fact Checker: Kate Brandt  Senior Producer: Katherine Milsop VP, Head of Multimedia: Sarah Singer  Full transcripts for all Business Casual episodes available at https://businesscasual.fm