Transforming Cybersecurity Marketing & How the Internet Became Corporate Network - Amit Bareket, Gianna Whitver - ESW #277

<p>We will cover high level winning strategies in cybersecurity marketing. The do's and don'ts for our specific industry and key factors of success in a go to market strategy.</p> <p> </p> <p>Segment Resources: <a href= "https://cybersecuritymarketingsociety.com/podcast/">https://cybersecuritymarketingsociety.com/podcast/</a></p> <p><a href= "https://insight.cybersecuritymarketingsociety.com/survey2021?_gl=1*1wcqhp6*_ga*MTg4ODExOTY2Ny4xNjU0MTc1NDM3*_ga_GS9X0J5FZC*MTY1NDE3NTQzNi4xLjEuMTY1NDE3NTU3MC4w&_ga=2.81844830.933834121.1654175437-1888119667.1654175437"> https://insight.cybersecuritymarketingsociety.com/survey2021?_gl=1*1wcqhp6*_ga*MTg4ODExOTY2Ny4xNjU0MTc1NDM3*_ga_GS9X0J5FZC*MTY1NDE3NTQzNi4xLjEuMTY1NDE3NTU3MC4w&_ga=2.81844830.933834121.1654175437-1888119667.1654175437</a></p> <p> </p> <p>This segment is sponsored by Perimeter 81. Visit <a href= "https://securityweekly.com/perimeter81">https://securityweekly.com/perimeter81</a> to learn more about them!</p> <p> </p> <p>Two important shifts over the last two years transformed what we once knew as an on-premise ecosystem into a global system accessible from anywhere. One is remote work, which began as a temporary measure to get us through the early days of the pandemic and has since become the norm. The other is cloud adoption, which was mainstream even before the pandemic, but has seen another bump in the last two years. As a result, the internet has become the new corporate network. Where do we go from here?</p> <p> </p> <p>This segment is sponsored by Perimeter 81. Visit <a href= "https://securityweekly.com/perimeter81">https://securityweekly.com/perimeter81</a> to learn more about them!</p> <p> </p> <p>Visit <a href= "https://www.securityweekly.com/esw">https://www.securityweekly.com/esw</a> for all the latest episodes!</p> <p>Show Notes: <a href= "https://securityweekly.com/esw277">https://securityweekly.com/esw277</a></p>