Tracy Long, Director of Marketing & Development for Dolly Parton’s Imagination Library.

Tracy has over 20 years’ experience in marketing and branding in nonprofit, hospitality and consumer goods industries. Today she is part of a small team of 15 that have the privilege of working for the Dollywood Foundation, in particular Dolly’s flagship program, Dolly Parton’s Imagination Library. This early childhood literacy program began in 1995 and helps to inspire the love of reading in over 1.8 million children each month in the U.S, Canada, the U.K, the Republic of Ireland, and Australia. Tracy passionately leads the foundation’s continuing mission to bring awareness and globally grow the program, while helping to support the over 2000 committed volunteers and partners who help gift the free books each month in local communities all over the world. Prior to the Dollywood Foundation, she worked for Radio Systems Corporation for six years, one of the largest pet products manufacturers in the world, selling products in over 52 countries. During her tenure in this role, she led marketing efforts across multiple brands including Invisible Fence® Brand, PetSafe®, and most recently Premier Pet™, where as a one-woman marketing team, she built and designed the new brand and led all marketing efforts and strategies. While there she also served on RSC’s philanthropy committee with a mission of giving back to pet welfare groups and youth education programs in East Tennessee. The seven years previous to Radio Systems, Tracy was the Director of Marketing for Rita Restaurant Corp. (previously Avado Brands) located in Atlanta, GA. Reporting directly to the CEO, she directed all marketing strategy and efforts for two restaurant brands, Don Pablo’s Tex Mex and Hops Microbrewery. She joined as a member of a small turn-around executive team and six years later saw the successful acquisition and sale of the company. Before Rita Restaurant Corp. she was the Director of Marketing with Ruby Tuesday Inc., a public company operating 800+ domestic and international restaurants. During her eight-year tenure with Ruby Tue