Trackable Marketing…That Costs Very Little Money

<p><strong>Roger Beaudoin</strong></p> <p><em>Founder of Restaurant Rockstars Podcast and Educational Platform, Operator, Author, Consultant</em></p> <p><em> </em></p> <p><strong>Trackable Marketing…That Costs Very Little Money</strong></p> <p><strong> </strong></p> <p> What’s old becomes new again. </p> <p> </p> <p>In spite of the most amazing marketing technology available to businesses out there, good ol’ fashioned grass roots campaigns are still very viable.  In fact, in a digital world with online relationships, the face-to-face efforts can be refreshing and nostalgically cool. </p> <p> </p> <p>Exclusive coupons, loyalty clubs, scratch offs, kickbacks and partnerships are all still on the table, and it takes almost nothing to get them going. </p> <p> </p> <p>And, with every tactic of this ilk, the tracking is very, very easy. </p> <p> </p> <p>Why tracking? </p> <p> </p> <p>Well, you want to know if your efforts were effective.  If you see a lot of the coupons, scratch offs and referral cards in your cash drawer after a shift, you now have a finite measure of just how popular each campaign was.   If popular, run it back.  If not, move on. </p> <p> </p> <p>Also, with these sorts of things, you know exactly what guests leveraged your offer(s), what they ordered, how much they spent and whether or not they brought friends! </p> <p> </p> <p><strong> </strong></p> <p><strong> </strong></p> <p><a href= "https://restauranttopia.com/text/">https://restauranttopia.com/text/</a>   Join other independent restaurant owners and professionals on our VIP Text Club and get access to exclusive content, industry news, deals, insights, announcements, pro-tips, and more!</p> <p>join our mailing list and get our newsletter: <a href= "https://lp.constantcontactpages.com/su/dojKlZ5">https://lp.constantcontactpages.com/su/dojKlZ5</a>    Enter your email and get the very latest from Restauranttopia - marketing tips and insights, announcements, pro tips, and more! And don’t worry, we hate spam too!</p> <p>Check out the show notes at <