Top 5 - Travis Merrigan of Grayl

<p>There’s a nasty trap that plagues today’s entrepreneurs. </p> <p>They think all you have to do is build a better product and the customers will form a line. But if you go into business with that attitude, all you’ll do is burn a bunch of money without making a sale. </p> <p>Even if you’ve got a great product, you still need to find your customers. Finding customers can seem like an uphill battle, so it helps if you learn from someone who’s done it before. </p> <p>Someone like today’s guest Travis Merrigan of Grayl. Grayl’s bigger message is doing good, helping people and driving to make the world a better place, any way they can. They’re doing good, and they’re doing well financially too! </p> <p>In this episode, you’ll discover how to find consumers for your product, how to attract superstar team members,  and how to change the world through your business. </p> <p>Listen now! </p> <p><strong>Show highlights include:</strong></p> <p> </p> <ul> <li>How to “kickstart” your business by getting paying customers before you build your product (8:07)</li> <li>Why a great brand story lets you hire talent well above their pay grade (9:23) </li> <li>How to get your next product idea: all you need is a problem, a child’s toy and a bike pump (16:55)</li> <li>How you can save the planet with your business (even if all you do is run the local corner store)  (32:04)</li> <li>Why paying your employees to work for someone else lets you attract top-level talent to your business (44:29)</li> <li>How to turn your business into a perpetual motion machine that keeps growing no matter how much money you give away (48:44)</li> </ul>