Top 5 - Connor Swegle of Priority Bicycles

<p>Life as a bootstrapper can be tough. You don't have the luxury to hire extra team members.  And you can't pour money into marketing like the bigger brands. </p> <p>But with the right mindset your small size becomes an advantage that lets you run rings around your competition. </p> <p>In today’s episode, you’ll meet Priority Bicycles’ co-founder, Connor Swegle. Along with his co-founder, Connor made Priority Bicycles one of the most successful Kickstarter campaigns in history. </p> <p>In this episode you will discover how to turn your bootstrapper status into an advantage and carve out a lucrative niche in your market. </p> <p>Listen now!</p> <p><strong>Show highlights include:</strong></p> <ul> <li>Why bootstrapping lets you run rings around your VC-funded competition when a hot new trend appears (10:17)</li> <li>The “fearless storyteller” method that convinces manufacturers to produce your product even if you can't guarantee them sales (12:36) </li> <li>Why one-day traffic spikes make the cash register ring (even if you don’t make any sales) (14:23)</li> <li>The “reckless” launch strategy that lets you make more sales in the off-season without sacrificing profits in the peak season (20:22)</li> <li>Why barely planning makes you more profit than if you lay out your plan 5 years in advance (31:42)</li> </ul>