Tom Kulzer - How To Ensure Your Mailing List Sees Your Emails

<p><span style="font-weight: 400;">It’s been an interesting few weeks and in today’s show, we chat with Tom Kulzer, who is the founder and Chief Executive Officer at</span> <a href= "https://www.aweber.com/"><span style= "font-weight: 400;">AWeber</span></a><span style= "font-weight: 400;">, a powerfully-simple email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization that has enabled over one million customers all over the world to grow their businesses.</span></p> <p><span style="font-weight: 400;">You’ll hear us chat about how AWeber was founded and got its name as well as how the recent turn of events has affected email marketing. We also talk about a really cool way to turn your email into an interactive web page. More importantly, Tom discusses the all-important best practices of what to do and what to avoid when sending emails to your list and the determining factors that can potentially flag your messages where they may be seen less or even be flagged as phishing emails. When you’re done listening, check out some more email strategies from</span> <a href= "https://evergreenprofits.com/travis-ketchum/"><span style= "font-weight: 400;">Travis Ketchum</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://evergreenprofits.com/engineer-viral-email-list-growth-wilco-de-kreij/"> <span style="font-weight: 400;">Wilco de Kreij</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">“</span><em><span style= "font-weight: 400;">I think it’s really important when you think about the folks that you’re communicating with as actual people and not ‘your list</span></em><span style="font-weight: 400;">’.” - Tom Kulzer</span></p> <p><strong>Some Topics We Discussed Include:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How AWeber got its na