To Attribute, or Not to Attribute? with Amrita Mathur of Superside

<p>To attribute or not to attribute? That is the question. Amrita Mathur is the Vice President of Marketing at Superside, a subscription design service for enterprises and scale-ups. Superside has seen tremendous growth and is on track to double their earnings this year. She says that having a startup mentality, being open to experimenting, and not obsessing over attribution has led to their success.</p><p>0:00 Intro<br>1:30 Conversation<br>7:10 Customer calls<br>9:14 Design-ops<br>11:05 Who gets credit<br>19:00 Building community<br>22:48 Startup mentality<br>25:15 Attribution<br>30:00 Advice<br>32:48 Outro</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Amrita: | <a href="https://www.linkedin.com/in/amritamathur/">LinkedIn </a>| <a href="https://twitter.com/amritamathur">Twitter </a>| <a href="https://www.superside.com/">Superside</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>