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TIME TO WIN: THE 2022 CONSUMER PATIENCE STUDY - Jay Baer, CX and Marketing Expert [Patience]
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<p>TIME TO WIN: THE 2022 CONSUMER PATIENCE STUDY - Jay Baer, CX and Marketing Expert [Patience]</p><p>TIME TO WIN: THE 2022 CONSUMER PATIENCE STUDY: national study of more than 1,900 consumers<br>What processes must a business stop, start, or change to markedly enhance customer experience enough that it becomes a deciding factor?<br>3/4 of all consumers have contacted a business and been IGNORED. That is a recipe for failure. Why do businesses ignore their customers?<br>How does that make a customer feel?<br>Who is to blame with the lack of responsiveness?<br>According to your research, is speed or price more important? Why is that? What about the experience?<br>Painter: 52% of Customers Have Hired a Service Provider or Made a Purchase Because They Were the First to Respond - Even Though They Were Not the Least Expensive. If you had a business painting houses, and you saw this stat, what would you immediately change?<br>Customers Would Pay an Average of 19% More for<br>Always Immediate Service (no waiting in line, on hold, et al). Adage: Time is Money<br>How does speed impact loyalty? Top Gun: I've got the need, the need for speed! 85% of Customers Say Speed and Responsiveness is<br>an Important Factor In Their Loyalty to a Brand. This stat isn't a Genz or Millennials. It is genX and Babyboomers as well.</p><p><br>One of the ways businesses try to increase their speed and efficiency is with “channel shifting”. This is when a<br>the customer contacts the business via phone, and receives a reply by email. Or, they contact the business on<br>social media, and, are then asked to call instead. How can this cause customer frustration?<br>If you could leave a note to the world summarizing your findings, what would it say?</p><p><br>ABOUT NICK GLIMSDAHL<br>Subscribe to my bi-monthly newsletter<br>Find Press 1 For Nick on YouTube<br>Find me on Twitter<br>Find me on LinkedIn</p><p><br>LISTENER SUPPORT<br>Purchase Nick’s books: <br>Reasons NOT to Focus on Employee Experience: A Comprehensive Guide<br>Apparel: https
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TIME TO WIN: THE 2022 CONSUMER PATIENCE STUDY - Jay Baer, CX and Marketing Expert [Patience]
Ma Ra Mo...