This is What We Did to Name Our Company

<p>On this episode of the 3C Podcast, Brett brings on Fathom CEO, Jonathan Gandolf, again to discuss what he’s focusing on most in the early stages of the business. From building the team, to narrowing down the audience, to naming the company, Jonathan is on his way to re-imagining B2B Marketing, all while being authentic and talking like a human.</p><p>0:00 Intro <br>1:40 Conversation with Jonathan <br>5:40 Brett’s Article with the Rock <br>7:44 Go to market strategy <br>11:45 Eliminating old B2B marketing tactics <br>14:00 Building the team and narrowing down the audience <br>19:54 Learning from past marketing experiences <br>23:54 Naming the business <br>34:50 Outro </p><p>Follow Fathom:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a></p>