The War between Art & Science in B2B Marketing – Camela Thompson

<p><span style="font-weight: 400;">On this episode, I talk with Camela Thompson, who is the VP of Marketing at CaliberMind, which provides a B2B platform for revenue insights.  She is also a thought leader, an entrepreneur, a podcaster, and an author.</span></p> <p><span style="font-weight: 400;">Camela and I discuss B2B marketing.  In particular, Camela explains “The War Between Art & Science” – which includes issues related to digital marketing in today’s world.</span></p> <p><span style="font-weight: 400;">We also talk about the ability to track and analyze results in different types of marketing.</span></p> <p><span style="font-weight: 400;">“We now have the ability to measure the impact of the creative item we’re testing.” –</span> <span style="font-weight: 400;">Camela Thompson</span></p> <p><strong>Today on the</strong> <strong><em>Tech Leader Talk</em></strong> <strong>podcast:</strong></p> <p><span style="font-weight: 400;">- How to solve the conflict between art and science in marketing </span></p> <p><span style="font-weight: 400;">- A common website problem you can easily fix in a few minutes</span></p> <p><span style="font-weight: 400;">- How Camela's background in data has helped her succeed as a marketer</span></p> <p><span style="font-weight: 400;">- B2B priorities for tech companies</span></p> <p><span style="font-weight: 400;">- Modifying your website pages based on who is viewing the content</span></p> <p> </p> <p><strong>Resources:</strong></p> <p><span style="font-weight: 400;">The Revenue Marketing Report Podcast: </span> <a href= "https://podcasts.apple.com/us/podcast/the-revenue-marketing-report/id1568810136"> <span style= "font-weight: 400;">https://podcasts.apple.com/us/podcast/the-revenue-marketing-report/id1568810136</span></a></p> <p><span style="font-weight: 400;">Book:  Non-Violent Communication by Marshall Rosenberg (</span><a href= "https://www.nonviolentcommunication.com/product/nvc/"><span style= "font-weight: 400;">https://www.nonviolentcommunication.com/product/nvc/</span></a>