The Value of Targeted Advertising in Europe, with Dr Daniel Knapp

<p>In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, <em>The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, </em>in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising.</p><br><p>In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy,&nbsp;Europe’s ability to compete on a global scale with such a ban in place and why even the term 'targeted advertising' seems to have negative connotations.</p><br><p>Download the paper and get more information <a href="https://iabeurope.eu/knowledge-hub/the-wider-socio-economic-and-cultural-value-of-targeted-advertising-in-europe/" rel="noopener noreferrer" target="_blank">here</a>.</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>