The Value of Strategic Partnerships

<p><span style="font-weight: 400;">An effective strategy has the potential to influence the product side, the marketing side, and everything in between. Our guest today has designed his career around the things that he likes to do most, including creating collaborations between companies to give customers what they want. On today’s episode of the Digital Enterprise Society podcast, Thom Singer and Craig Brown are joined by Brett Hillhouse,</span> <span style="font-weight: 400;">IBM Global Industry Leader of Automotive at AI Solutions.  Together they discuss where the future value of cars lies, the true value of exchanging data and encouraging partnerships with competitors, and how anyone can work to shape a</span> <span style="font-weight: 400;">career around the work they want to do most. </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s podcast, you will learn:</span></p> <p><strong>Where is the future value of cars?</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Battery and car parts are becoming less important compared to software. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The value of cars in the future is clearly in the software. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">There is an increasing need for software experiences that delight and customize for the customer. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Consumer expectations will continue to shape the innovation of each brand. </span></li> </ul> <p> </p> <p><strong>Exchanging data and encouraging partnerships with competitors</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Not everyone is willing to develop partnerships with competitors, but Brett sees immense value in doing so. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Helping clients often happen