The unified theory of content success

<div>There are plenty of frameworks for successful content creation, but can ANYBODY breakthrough with a successful blog, podcast, or video series these days ... or does it take some "special sauce?" Mark Schaefer and Jay Acunzo debate the issue and don't always agree in this fascinating episode.</div> <div> </div> <div>Mark and Jay cover what it takes to create a defensible content property, the importance of being pissed off, why marketers create the worst content, and the importance of "awe" in the content world.</div> <div> <p class="MsoNormal"><a title="https://businessesgrow.com/" href= "https://businessesgrow.com/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/&source=gmail&ust=1692013264874000&usg=AOvVaw1XR8jvvHg4PybYOLHQoFqZ"> Mark Schaefer </a>is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is <a title= "https://businessesgrow.com/uprising/" href= "https://businessesgrow.com/uprising/" target="_blank" rel= "noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/uprising/&source=gmail&ust=1692013264874000&usg=AOvVaw0h4npl1ft-SJDOHs4Fmhdb">The Uprising</a>.</p> <p class="MsoNormal">For more of Mark’s insights every week, subcribe to his <a href="https://businessesgrow.com/blog/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/blog/&source=gmail&ust=1692013264874000&usg=AOvVaw1VAUdRxJ8lJjwVojaYvyod">award-winning blog</a>.</p> <p class="MsoNormal">Mark also offers <a href= "https://businessesgrow.com/social-media-speaker/marketing-class/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://businessesgrow.com/social-media-speaker/marketing-class/&source=gmail&ust=1692013264874000&usg=AOvVaw0983u1naQKr55BRIeeebQ1">classes in personal branding and professional speaking</a>.</