The Truth About Content Marketing and Success | Ep. #879

<p><span style="font-weight: 400;">In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">The Truth About Content Marketing and Success</span></em></li> <li><span style="font-weight: 400;">[00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run.</span></li> <li><span style="font-weight: 400;">[00:55] It’s better to create evergreen content.</span></li> <li><span style="font-weight: 400;">[01:15] A guy on</span> <em><span style="font-weight: 400;">Shark Tank</span></em> <span style="font-weight: 400;">went viral and couldn’t meet demands, because they didn’t have enough product.</span></li> <li><span style="font-weight: 400;">[01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed.</span></li> <li><span style="font-weight: 400;">[02:12] Once you get one channel working, start building out to become omnipresent.</span></li> <li><span style="font-weight: 400;">[03:04] Everytime we have tried creating viral content, it never works.</span></li> <li><span style="font-weight: 400;">[03:40] You have to spend more time and effort to build a brand.</span></li> <li><span style="font-weight: 400;">[03:56] That’s it for today!</span></li> <li><span style="font-weight: 400;">[04:00] Go</span> <a href= "http://marketingschool.io/stats"><span style= "font-weight: 400;">here</span></a> <span style= "font-weight: