The Top Five Website-Related Skills Your Team Needs to Know

<p>Today, we’ll cover the top five web-related skills your team members need to know for your station website to be successful. If you have someone on your team who will be accessing the website, they should have a basic understanding of each of these.</p> <p><strong>1. Basic Image Editing</strong></p> <p>This doesn’t mean everyone should learn powerful tools like Photoshop or Illustrator. Those are overkill if you need to crop and downsize an image. There are more simple tools – even online image editors like <a href="https://pixlr.com/editor">https://pixlr.com/editor</a>that can be used. &nbsp;Editors like this can be helpful without being overwhelming.</p> <p><strong>2. Basic Graphic Design</strong></p> <p>The key here is to have everything on your station website look professional because your website's first impression could be your radio station's first impression.</p> <p><strong>3. Editing and Proofreading</strong></p> <p>Good content ensures maximum impact, while poor content with errors can give a wrong impression of your radio station. Consider investing in the Grammarly service. It’s a plugin that reads your copy as you write and makes suggestions in spelling and grammar.</p> <p><strong>4. SEO and Accessibility Best Practices</strong></p> <p>Search Engine Optimization (SEO) is essential for your radio station website, but I bet you rarely think about it. Proper SEO techniques can be a deep-dive subject, but you can do some small things to ensure everything you post can be found easily in search engines.</p> <p>Accessibility means ensuring everyone can effectively access your content. &nbsp;Remember that people with disabilities need to access the website through special software. When image tags are missing or if they contain cryptic filenames, these visitors will not know what images contain. This can result in getting fewer clicks than you would like.</p> <p>The Americans with Disabilities Act (ADA) website has some excellent guidance to review at <a href="https://www.ada.gov/resources/web-guidance">