The Surprising Accessibility of Acquisition as an Agency Growth Stategy

<p>Have you ever considered acquisition as a growth strategy? What about acquiring five or even ten other agencies in order to grow? A lot of agency owners consider M&A for growth but think there are financial barriers preventing them from taking the leap. However, have you ever considered M&A as more of an investment strategy?  In this episode, our guest shares his insights on the power of mergers and acquisitions in the agency industry. He discusses how he initially thought M&A was only for businesses with large amounts of cash but now realizes the surprising accessibility of acquisition andhow it more achievable than he thought. He also shares his hands-on experience purchasing companies with lower EBITDA values and how it has the potential to significantly boost his own company's EBITDA.</p> <p><strong>Jon Bast</strong> is the owner of <a href= "https://t3marketing.com/" target="_blank" rel="noopener">T3 Marketing</a>, which started as a full-service marketing agency and is currently in the process of changing to focus on CMO services for car dealerships. He’s been in marketing since graduating college in 2012 and launched his agency in 2016. Jon has been a member of <a href= "https://www.agencymastery360.com/how-we-can-help" target="_blank" rel="noopener">Agency Mastery</a> since 2017 and believes the agency mastermind community has been an important part of his growth as an agency owner. More recently, he's been learning about the accessibility of acquiring companies to grow his agency.</p> <p>In this episode, we’ll discuss:</p> <ul> <li>Increasing agency valuation up to 12x.</li> <li>Different models of agency M&A investing.</li> <li>Advice for agency owners hoping for growth through M&A.</li> </ul> <p> </p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "