The State of Greenwashing in Fashion

<p>Feeling confused on how to determine what is <strong>actually</strong> sustainable or not? &nbsp;You're not alone. &nbsp;The issue of greenwashing - exaggerating, embellishing, or downright making up environmental claims - is probably worse in fashion and apparel than any other industry in the world. &nbsp;It's just so easy to trick consumers with the right buzzwords.</p> <p>We sit down with <a href="https://www.linkedin.com/in/sasha-ternent-2a687323/?originalSubdomain=uk">Sasha Ternent</a>, a former executive at Banana Republic, Gap, and Luxe Brands, and now founder of a new business trying to push the sustainability needs in fashion even further in the right direction, to discuss.</p> <p>If you care about the climate and are striving to make the right decisions in your own fashion purchases, this episode is for you. We even offer a handy checklist towards the end!</p> <p><br></p> <p>1:02 - What do we mean by Greenwashing?</p> <p>2:29 - Meet Sasha</p> <p>9:40 - Environmental Impact of the Fashion Industry</p> <p>16:40 - The Evils of Fast Fashion</p> <p>21:00 - The hidden costs of externalities</p> <p>30:00 - Discussing Brands’ Responsibility</p> <p>38:25 - Regulation Responsibility</p> <p>45:40 - Why is Greenwashing a Big Problem</p> <p>48:54 - 3rd Party Certifications</p> <p>53:00 - Recycled vs. Sustainable Organic</p> <p>58:12 - A Checklist for Consumers to avoid Greenwashing Brands</p> <p>1:11:11 - Why can’t we have a single set of sustainability standards?</p> <p>1:19:06 - Sasha Rapid Fire Questions</p>