The state of digital transformation in 2022 – Omar Akhtar

<div id="contentsContainer" class="style-scope qowt-page"> <div id="contents" class="style-scope qowt-page"> <p id="E297" class="x-scope qowt-word-para-0"><span id="E298" class="qowt-font2-TimesNewRoman">On this episode,</span> <span id= "E300" class="qowt-font2-TimesNewRoman">Omar Akhtar</span> <span id="E302" class="qowt-font2-TimesNewRoman">and I talk about</span> <span id="E303" class="qowt-font2-TimesNewRoman">his current work</span> <span id="E304" class= "qowt-font2-TimesNewRoman">advising</span> <span id="E305" class= "qowt-font2-TimesNewRoman">companies on digital marketing innovation</span><span id="E306" class= "qowt-font2-TimesNewRoman">.</span> <span id="E307" class= "qowt-font2-TimesNewRoman">He</span> <span id="E308" class= "qowt-font2-TimesNewRoman">focuses</span> <span id="E309" class= "qowt-font2-TimesNewRoman">on content strategy, data-driven personalization, customer</span> <span id="E310" class= "qowt-font2-TimesNewRoman">experience technology, and multi-channel marketing</span> <span id="E312" class= "qowt-font2-TimesNewRoman">with technology companies</span><span id="E313" class= "qowt-font2-TimesNewRoman">.</span></p> <p id="E315" class="x-scope qowt-word-para-0"><span id="E316" class="qowt-font2-TimesNewRoman">Omar</span> <span id="E317" class= "qowt-font2-TimesNewRoman">recently led the development of a new report: The 2021 State of Digital Transformation, from Altimeter. This study looks at the differences between businesses that succeeded at digital transformation and those that are struggling. We</span> <span id="E318" class= "qowt-font2-TimesNewRoman">discuss</span> <span id="E319" class= "qowt-font2-TimesNewRoman">the results of this study</span> <span id="E320" class="qowt-font2-TimesNewRoman">during this episode</span><span id="E321" class= "qowt-font2-TimesNewRoman">.</span></p> <p id="E322" class="x-scope qowt-word-para-0"><span id="E323" class="qowt-font2-TimesNewRoman">Omar graduated with a</span> <span id="E324" class="qowt-font2-TimesNewRoman">master’s degree in journalism</